Social Searching - http://en.wikipedia.org/wiki/Social_searching
Answer boards - free knowledge markets/web forums
WikiAnswers one example - take a look
" movement of reference librarians who are “slamming the boards” once a month around the world. They aim to provide answers on popular "Answer Board" sites clearly identifying themselves as librarians in the process. This provides an opportunity to highlight the question-answering skills of librarians to the wider community." - http://answerboards.wetpaint.com/page/Slam+the+Boards!?t=anon
http://answerboards.wetpaint.com/?t=anon
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